Off The Hook Restaurants Names Regan Starnes Nelson Director of Marketing & Public Relations

Thibodaux, LA — [March 19th, 2026] — Off The Hook Restaurants, a Louisiana-based Cajun seafood restaurant group known for its Gulf Coast flavors and growing footprint across South Louisiana, has appointed Regan Starnes Nelson as Director of Marketing & Public Relations.

A New Orleans native, Nelson brings more than a decade of experience in brand strategy, digital marketing, and public relations across consumer brands, hospitality, and technology sectors. In her new role, she will lead marketing strategy, media relations, brand partnerships, and community engagement as Off The Hook continues its expansion across Louisiana.

“Regan brings the perfect combination of creativity, strategic thinking, and operational leadership,” said Paxton Moreaux, CEO of Off The Hook Restaurants. “She understands Louisiana culture, our customers, and how to tell the story of our brand in a way that resonates with our communities. As we continue to grow, her experience building brands and connecting with audiences will be invaluable.”

Nelson’s connection to Louisiana’s food industry began early. Growing up in New Orleans, she spent summers and holidays working at Elmer Chocolate, one of Louisiana’s oldest family-owned confectionery companies, founded in 1855. The experience gave her an early appreciation for Louisiana’s culinary traditions and the role local food brands play in bringing communities together.

“At its core, Louisiana food is about family, culture, and celebration,” Nelson said. “Growing up around brands like Elmer Chocolate showed me how deeply rooted Louisiana food companies can be in their communities. The Moreaux family has built Off The Hook around those same values - bringing people together through Gulf seafood, Cajun flavors, and genuine hospitality - and I’m excited to help continue growing that story across Louisiana.”

At Off The Hook, Nelson will oversee integrated marketing initiatives spanning digital media, in-store experiences, partnerships, and public relations. Her focus will be on strengthening the brand’s connection to Louisiana culture while expanding its reach through innovative marketing campaigns and community engagement.

Nelson’s appointment reflects Off The Hook’s continued investment in strengthening its brand, deepening its connection to Louisiana communities, and expanding its presence across the region. The company believes her leadership will play a key role in shaping the next phase of growth for the brand.

About Off The Hook Restaurants

Off The Hook Restaurants is a Louisiana-based Cajun seafood restaurant concept serving fresh Gulf shrimp, Louisiana catfish, and bold Cajun flavors in a fast-casual setting. With multiple locations across South Louisiana, the brand is built on authentic ingredients, local partnerships, and community-driven hospitality.

To learn more about Off The Hook or to find a location near you, visit othook.com.

For Media Inquiries:
Regan Nelson
Director of Marketing & PR
Off The Hook Restaurants
(985) 492 - 6674
[email protected]
https://www.othook.com/